Tele Talk - part 3

Hurrah, two posts two days in a row!  How do you like them apples??  

What the f*ck am I talking about?

3. Taking a break

Ad breaks.  We all know what they are for.  They are a quick break to allow us to do any of the following: 1) Make a cuppa 2) rush to the loo 3) channel surf.  You have nice little announcements at the beginning an end, giving you due warning that you have 20 seconds to get back infront of the box.  On some channels you get an extra few seconds as the sponsors put on some announcements.  

Not so here chaps.  

Ad breaks here begin completely unannounced and usually in the middle of the action.  I watched Bad Boys 2 a while ago (not a great film, but, you know, it was on) and, I kid you not, an ad for Activia began slap bang in the middle of an explosion.  Granted in this case the film is basically formed of one long sequence of explosions but this was a good sequence.  I seem to recall a car chase, a speed boat veering off a trailer and careering along a freeway…and something about Activia reducing bloating.  

That which begins unannounced ends unannounced.  Need I say more?  The film begins where it left off but without the slightest sign that this is about to happen.  It can be disconcerting.  ‘That forever-stay lipgloss looks good…oh, is that someone’s arm flying across the screen?  Does lipgloss do that?  Wait?  What?’

The confusion of the recommencement of programming is compounded by the fact that many ad breaks in the evening can last as long as 20-30 minutes.  This is absolutely true.  I only wish I was joking.  By the time the film (or whatever) restarts you have forgotten entirely what you were watching.

This said, some channels do restrict their ad breaks to 5 minutes and do announce them BUT, I have found that this happens mainly during the early evening programming and also ups the frequency of the breaks.  Basically, you should view the shows as an interruption to the advertising.

Oh, in case you are wondering, yes, the state-funded channels also have ads.  

Cue switch over to the beeb (no adverts – Hurrah!)